WHY ARE THE DEMANDS FOR AFRICAN INSPIRED PRODUCTS RISING?
It is no longer news that African products, as well as the African inspired products, are making waves in the market. Well, people may come up with different reasons for this rise in demands, but we believe the idea for this is not farfetched.
The fashion industry has experienced a massive flood in with the African fashion taking on grounds on the scenes. It is easy to attribute this to the aggressiveness of the enthusiastic and teaming youth population in Africa who has decidedly faced entrepreneurship, trying to make way for themselves. Once they have to take the plunge, it became apparent that the beautiful array of beautiful African products is introduced to the markets. This is better supported again by the availability and affordability of Internet-enabled social and commerce platforms. This allows African products to be presented to the world at large. The bulk of African products and African Inspired products promote themselves because they are in themselves attractive and catchy. That, coupled with the adventurous nature of viewers, the products continue to get interests indications and then patronages.
Interestingly, it is not only African fashion items that are experiencing a rise in demands. As much as we can explain a rise in fashion related items because the fashion industry is a curious, adventurous and billion dollars one, we find it further interesting that even other African inspired products are as well rising in demand. For instance, African and African inspired utility items, food items and meals and so on. Awareness is being made for these products on internet platforms and the unrelenting efforts of unrelenting indigenous Africans in diaspora who have just awoken to celebrate their origin and the resources therein.
The beauty and cosmetics industry is also currently being flooded with African inspired products as brands continue to embrace the natural awesomeness of African items used in the beauty and cosmetics process, e.g., the use of shea butter as a moisturizing agent in body balms and cream.
We have also seen African inspired products like footwear, jewelry, and handbags made from African fabrics. The effect of African products and inspired products in home décor is also intriguing as we see homes go all out to get all manner of masks and interesting artifacts from Africa to beautify their homes.
We can safely conclude that these products are rising in demand, not by accident, but the fact is that they are lovely products that never got the publicity they deserved. Now that they are out of obscurity and in the open, Africans in diaspora and non-Africans will continue to embrace these products and the demand for them will continue to rise.